01 / Diagnose
Conversion audit
Session recordings, funnel drop-offs, form friction and checkout leaks — turned into a fix list ranked by revenue impact, not effort.
- GA4
- Clarity
- Heatmaps
Conversion rate optimisation & web development
Your traffic is fine. The page is what's costing you.
We audit where visitors drop off, rebuild the pages that lose them, and prove the difference in your own analytics. Same ad spend, more orders.
Average conversion lift+24%
Pages & stores shipped180
487 reviews★ 4.9/5
D2C brands rebuilt100+
This is what a rebuild actually changes.
Drag the handle on the mockup to see exactly what changed inside their Shopify PDP. Trust signals, bundle logic, sticky ATC, PIN delivery, live scarcity — every architectural move tied to a measurable lift.
Scroll inside the phone to see the full page
Proof above the fold
Rating, bestseller badge and the three benefit tiles now land before the price, not after a wall of description.
Size choice made obvious
60ml and 100ml as tappable options with the per-unit price, so the cheaper decision isn't hidden.
Two clear actions
Add to cart and Buy now separated, both thumb-height, instead of one outlined button.
See where your customers drop off
Four drop points exist from ad till payment completed.
How many make it to the next step
01
Tapped your ad…but the page never loaded
What we do about itGet it loading in under two seconds on mobile data.
02
Landed on your page…but never added anything
What we do about itRebuild the product page around the questions buyers actually ask.
03
Added to cart…but never started checkout
What we do about itShow the true total early. Drop the coupon trap.
04
Started checkout…but never paid
What we do about itFewer fields, more ways to pay, and retry the payments that fail.
Today, 2 of every 100 end up paying
Drop rates are typical Indian D2C figures. Your GA4 has your real ones.
Check your store's ad click to visit rate
Your store is leaving money on the table. Here's the proof.
We run a free 30-second teardown of your Shopify store — Core Web Vitals, conversion gaps, missed revenue. See the leak, then decide if you want us to fix it.
Test the page that receives your paid traffic, not the homepage — that's where the money is lost. Mobile is the default because that's where most of your buyers are.
What a 20% conversion lift means for your store.
Move the sliders. This is the revenue you're leaving on the table.
Orders today840
Revenue today₹13,44,000
Conversion rate after1.68%
Revenue after₹16,12,800
Extra orders per month168
Left on the table every month
₹2,68,800₹32,25,600 over twelve months. A typical project pays for itself in 17 days at these numbers.
Payback assumes a ₹1,50,000 project fee — edit the PROJECT_FEE constant in the script to match your pricing.
Six things we do
Research, design, build, test. Under one roof.
Take one, or stack them. Every engagement opens with an audit and closes with a number you can check yourself.
02 / Build
Landing pages
Campaign pages written from customer interviews, designed mobile-first, and built to load fast enough that paid traffic doesn't bounce before it renders.
- Copy
- Design
- Dev
03 / Build
Store & website development
New builds, replatforms and rescues. Clean code, fewer third-party apps, a CMS your marketing team can actually edit without filing a ticket.
- Shopify
- WordPress
- Headless
04 / Test
Experimentation programme
A running queue of hypotheses, properly powered A/B tests, and honest calls on what won. Losers get killed in week two, not defended in a deck.
- A/B
- Sample size
- Segments
05 / Fix
Speed & Core Web Vitals
Image pipelines, render-blocking scripts, bloated apps and theme debt. Mobile LCP under two seconds is the target, and we report against it.
- LCP
- CLS
- INP
06 / Support
Custom development
Bundle builders, subscription flows, pricing engines, internal dashboards — the pieces an off-the-shelf app almost does, but not quite.
- Apps
- APIs
- Integrations
Inside the work
Eight things we change that aren't design.
When a page underperforms it's rarely because it looks wrong. It's because it asks for money before it has earned the right to.
Above the fold
The first screen
What the product is, who it's for, why it's credible, and one clear action — settled before any scrolling happens.
Order value
Bundle logic
Default pack sizes and sensible upsells that raise the average order without discounting your single-unit buyers.
Trust
Objection blocks
Returns, delivery, sizing, ingredients, authenticity — answered on the page instead of in a policy link nobody opens.
Mobile
Persistent buy bar
On long product pages the action shouldn't scroll away. Usually the single largest mobile improvement available.
Speed
Performance budget
Image pipeline, lazy loading, critical CSS, font preloads — held to a target and re-checked at launch.
Recovery
Exit and cart recovery
Catching intent to leave, and following up the carts that don't convert, without carpet-bombing the customer.
Urgency
Real stock signals
Low-stock messaging wired to actual inventory. Never invented — a counter customers catch out costs more than it earns.
Logistics
Delivery promise
A live delivery date by pincode. Disproportionately effective on high-value and gifting categories.
How it works
Five stages. Roughly forty-five days.
Nothing gets designed before something gets measured, and nothing goes live to all your traffic before it has beaten the current page on a split.
01
Days 1–5
Your time: 1 hour
Diagnose the leak
We pull thirty days of store, analytics and ad data, watch session recordings, and walk the whole path from ad click through to payment. Then we interview five of your recent customers about what nearly stopped them buying. You get a written diagnosis with every leak ranked by what it costs you a month — not by how hard it is to fix.
Analytics auditSession recordingsCheckout walkthrough5 customer interviews
You get A ranked diagnosis you own, whether or not you continue.
02
Days 6–12
Your time: 2 hours
Design the fix
Homepage, top collection pages, your highest-traffic product pages, cart, and a dedicated landing page per ad angle. Copy is written from the interview transcripts rather than from your existing site, so it uses your buyers' words. You approve every screen before anyone writes code.
WireframesCopy from interviewsMobile-first designsPer-angle landing pages
You get Every screen to review and sign off before the build starts.
03
Days 13–28
Your time: minimal
Build on a duplicate
We work on a copy of your theme, so your live store keeps selling the entire time and there's no downtime to schedule. Bundle logic, persistent buy bar, delivery promise and cart recovery get built as proper theme code rather than bolted on as another app. Performance is held to a budget and checked on real devices, not just in the lab.
Duplicate themeCustom sectionsSpeed budget enforcedReal-device QA
You get A preview link to click, break and push back on.
04
Days 29–38
Your time: 30 min/week
Split test it live
The new build runs against your existing one on a even split of real traffic. We agree the sample size before it starts, so nobody gets to call a winner early off a good weekend. Sections that win get locked in; sections that lose get rebuilt or dropped, and we tell you which was which.
50/50 traffic splitSample size agreed up frontSection-level resultsWeekly readout
You get An honest result, including the parts that didn't work.
05
Days 39–45
Your time: 30 min/week
Roll out and compound
All traffic moves to the winning build. Winning patterns get folded into your templates so future pages inherit them instead of starting from scratch. You keep the files, the test log and the next quarter's test queue — so the work carries on returning whether you continue with us or take it in-house.
Full rolloutPatterns into templates90-day test queueHandover, no lock-in
You get Everything we built, documented, and yours to keep.
Set these day ranges to what you actually deliver — a timeline you miss on the first project costs more trust than a longer one would have.
Honest comparison
What you give up with every other option.
| What you need | Cornet | Design agency | Freelancer | In-house |
|---|---|---|---|---|
| Decisions traced to dataAnalytics and interviews, not taste | Yes | Sometimes | Rarely | Yes |
| Copy, design and code from one teamNo handoff gaps between vendors | Yes | Partly | No | Partly |
| Results measured after launchReported against a pre-agreed baseline | Yes | No | No | Sometimes |
| Performance budget enforcedSpeed treated as a conversion input | Yes | No | Depends | Depends |
| Available the week you need itNo hiring cycle, no waiting list | Yes | Queued | Depends | Months |
| Cost of stoppingWhat it takes to pause the work | 30 days | Contract | Low | High |
By category
Different products. Same gap.
Average uplifts by D2C category, across 500+ rebuilds we've delivered since 2022.
💎
Jewellery
Premium D2C buyers need scale, authenticity, EMI.
+44%
Avg CR lift
+58%
Avg AOV
Fine SilverHara HouseBrilliant Co
👗
Apparel
Size, fit, return-policy clarity is where every rupee is decided.
+36%
Avg CR lift
-31%
Cart abandon
IdahoBaise GabaThreadhouse
🧴
Skincare
Ingredient education, founder story, and money-back close the sale.
+32%
Avg CR lift
+27%
Repeat rate
Kaas CareNidhiiPorePerfect
💊
Supplements
Dosing logic, age picker, and stack framing shift trial-to-pack ratios.
+33%
Avg CR lift
3×
Pack switch
Tailored HealthPureLeafRootRx
🛏️
Home & Lifestyle
Fabric proof, PIN delivery, and colour swatches are non-negotiable.
+88%
Avg CR lift
+42%
AOV
Home EcstasyLinenshelfCasa Luna
💄
Beauty & Perfume
Premium positioning lives or dies in the first 600 pixels of the PDP.
+28%
Avg CR lift
+47%
AOV
RP ParisAnaynaAurea
Qualification
Saying no early saves us both a call.
Probably not a fit
- You want a redesign because the site "feels dated", with no metric attached.
- There's a list of forty things the page has to say. A page can carry one.
- You need a hundred pages a month more than you need pages that work.
- Traffic is under a few thousand sessions a month — tests won't reach significance.
- The product itself is the problem. We can't design around that.
Worth a conversation
- Ad costs keep climbing and conversion rate hasn't moved in two quarters.
- You're spending real money sending traffic to pages nobody has tested.
- You'd rather see one honest test result than a forty-slide strategy deck.
- Someone internally owns the numbers and can approve changes without a committee.
- You're planning a replatform and want conversion built in, not bolted on after.
Questions we get on the first call
Frequently asked.
What's the smallest way to start?
The two-week audit. We review the funnel, the analytics setup and talk to a handful of your customers, then hand over a ranked fix list. You're free to implement it with your own team — plenty of clients do that first and come back later.
How do you measure a lift?
A/B tests with the sample size calculated up front, run to a fixed duration, and read at the segment level. We report conversion rate, average order value and revenue per visitor. If a test doesn't reach significance, we say so rather than picking the flattering slice.
Do you only work on Shopify?
No. Shopify is the most common, but we work on WooCommerce, WordPress, custom stacks and headless front-ends. The research and testing process doesn't change; only the implementation does.
Who writes the copy?
We do, based on customer interviews and your existing reviews and support tickets. You review before anything goes live. Copy is usually where the biggest single lift comes from, so we don't treat it as filler around the design.
How quickly can you start?
Audits usually begin within a week. Build projects depend on scope, but most kick off two to three weeks after the proposal is signed.
What if the test loses?
Some will — that's what testing is for. We roll it back, write up why we think it lost, and use it to inform the next hypothesis. A programme that never loses a test isn't testing anything interesting.
Free · 30 minutes · no deck
Send us the page that gets the most traffic.
We'll take it apart on a call, tell you the three things we'd change first, and you keep the recording either way. If we're not the right team, we'll say that too.
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